We produced this PSA for the MSPCA because I was in need of some pre-preoduced footage for my show. The MSPCA (Rob Halpin- PR Guru and Cat Lover) was so wonderful to work with- they embraced my idea and I was able to partner with them to create a PSA that they could use as well. Jesse Mermell was the spokesperson with her dog Isabella. She is very professional and lovely to work with and she has a great relationship with her dog that shines through in this piece. We use this PSA in Purr View TV a show about cat care and the feline lifestyle. There weren't any cat cases at the time we were shooting, so we had to use Isabella's story and it really worked out great! She is as cute and small as a cat. This video consists of an script from MSPCA, b-roll of the staff, medical center and exterior of the Angell Animal Medical Center and of course, Isabella! Credits Dustin Fleming: Director/Editor/Videographer www.colorcyclevideo.com Feline Aficionada Tonia Evans Creative Coordinator, Production, Editing www.PurrView.com Rob Halpin: Graphics, Script and Site Coordinator Jesse Mermell: Spokesperson